SIMON LA SALLE

BUILDING YOUR BRAND FROM THE BOTTOM UP

Expertise

Building your brand from the bottom up

Creating the opportunity for your brand to stand out is dependent
on strong brand positioning and the ability to deliver unique storytelling.

After defining the contours of your brand and understanding the market
it competes in, Simon works enriching your brand territory to identify new
competitive advantages. He then taps into the essential qualities of your brand
to shape impactful messages and visual programs to authentically
and compellingly invite and support brand image change.
Simon applies a creative-driven approach to conceive an appealing
brand narrative in order to elevate every piece of the communication mix.

Simon designs game-changing brand campaigns to grow user base
through an optimized and actionable digital strategy.
Helping you to deliver exponential growth by focusing on
Positioning + Storytelling + Branding + Experience

About

Brand Strategist + Creative DIrector

After graduating in Graphic Design then in Film Production
at Concordia University, Simon La Salle left Montreal to pursue a Masters
in Fashion Management at the French Fashion Institute (IFM).

For over 15 years Simon has taken an industry leading role
in global communications and marketing working inside emblematic
brands such as Lancôme, Nina Ricci, Gap & L’Occitane en Provence.

Simon La Salle reinforces the image positioning of international luxury
fashion & beauty brands like L’Oréal, P&G, LVMH, Armani
Lacoste, Vuarnet, Ralph Lauren, Chaumet, Paule KA, Bonpoint, Diptyque
and many fresh newcomers through the IFM Labels and ADC Programs.
Simon La Salle

Services

Branding Innovation Consulting